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You will find a growing number of social media sites getting used by companies inside their organization marketing efforts. The key to using social media successfully isn't to be everywhere, but rather to have an online presence where your current and prospective clients are online. Contrary to what many believe- Facebook is not just for university students or for personal use. Facebook is increasingly being used by organizations in several imaginative ways such as to build their brand image, to generate traffic to their website and websites, to declare or get feedback on new products, handle their on-line name, attract employees, communicate company information, and as a means to intercept potential prospects. For most companies, this increased business communication is ultimately causing increased relationships with prospective and current customers. In this short article, I'll outline what sort of organized internet marketing approach can lead to positive results for the organization. I will start the article by handling a few common misperceptions about Facebook that I hear most frequently from my customers. Next, I will detail how to use and set up the different parts of a Facebook account. I'll conclude with several recommended programs that will add functionality to your business Facebook site. See Play Games on Facebook<br/> <br/>Typical misperception #1: Facebook is only for personal use<br/> <br/>Everytime reports are presented by me on using social network sites for business there's the perception in the audience that Facebook is only useful for talking with friends and family. Facebook began as a closed area for university students, and hasn't been as efficient as Linkedin at displaying advertising functions and the company site. However, Facebook has very powerful and precise demographic tools that help companies to hone in on their marketplace, and continues to increase in use by companies seeking to accomplish the more than 200 million active customers.<br/> <br/>Common misperception #2: Facebook is for college students<br/> <br/>According to the Facebook Press Room page, there are more than 200 million lively customers on Facebook and a million new members are joining each week in the U.S. alone. Despite what many of my audiences believe- more than two-thirds of Facebook customers are not in school. According to comscore.com, more than 50% of Facebook's users in the U.S. are over 35 the single largest era demographic in the U.S. on Facebook is now between 35 and 44, and Facebook's fastest growing age group is 55 and older. Additionally they claimed that Facebook rates as the leading social networking site in the most of Europe.<br/> <br/>Typical misperception #3: I am too busy with this, and besides-it is not worth my time<br/> <br/>Some of the explanations why social networking websites like Facebook are increasingly getting used by organizations is because they provide firms the opportunity to successfully and quickly communicate regularly with the people inside their circle. Sites range from people with whom they are currently doing business, people whom they would want to do business, suppliers, and potential business partners.<br/> <br/>Social networking websites like Facebook are serving as an adjunct to, and in some cases, replacement for, old-fashioned method of communication such as updates and direct mail. Facebook can be used to routinely mention or get feedback on new products, highlight new employees or current employees achievements or talents, incentive customer commitment, encourage special activities and special offers, as well as to create unions. According to a Forrester Research interactive marketing on-line research survey (March 2009 ): 28% will slash publication money in order to spend more in interactive media", and ൰% of organizations surveyed expect to cut direct email finances, while 35% will decrease newspaper spend. Some businesses have reported that by utilizing these online way of communication they have decreased their advertising budget while at the same time increasing sales.<br/> <br/>Why Social Networking works:<br/> <br/>What organizations that use social networking sites find is that these sites allow them to more frequently communicate with people, suppliers, consumers, colleagues, and leads, which, subsequently, helps business understand their customers needs better, increase trust, and consequently develop better business relationships. Most people know that Facebook has been beneficial as an instrument for connecting or re-connecting with friends, family and co-workers. And most understand that even the personal associations have the potential to become new business opportunities-so it seems sensible that Facebook may be used to connect with those in the business milieu.